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The event on health and prevention arrives in Milan: Taking Care is here

On May 18 and 19 there will be an event dedicated to health prevention in Milan, which will deal with cardio metabolic problems, offering free screening and medical advice too. D-Heart, the Italian startup, creator of an innovative ‘portable’ electrocardiograph, will also be there, together with BNP Paribas Cardif

16 May 2019

The “Leonardo da Vinci” Museum of Science and Technology will host in Milan the second Italian edition of Taking Care (the first was held in Turin in 2017), an event aiming to support the philosophy of prevention and health care. The approach is very practical: in addition to a programme full of speeches and debates, there is a whole area where people will have free access to services, screening and medical advices.

For the first edition of Milano Taking Care, the focus will be on the prevention of cardiovascular, metabolic and neurodegenerative diseases, very common disorders where prevention can play an important role, reducing the onset of diseases, avoiding their chronicity or improving the life quality of those affected. The answer to many common diseases comes from combining medicine with sports and a customized food regime respecting individual differences.

This is why the edition of Milano Taking Care is divided into three areas: Food Lab, Fitness Lab and Talk Lab, devoting attention also to innovation.

D-Heart’s electrocardiograph is one of the innovations that can be tested. During the event, D-Heart in partnership with the insurance company BNP Paribas Cardif, will produce a complete ECG with its device connected to the smartphone free of charge to those who will request it, receiving in a few minutes the report from a primary Cardiology center. For each of the reports carried out, BNP Paribas Cardif will give the same service to a person in Kenya, where D-Hearth collaborates with some NGOs. E-Health is not only a Customer Experience, but also a tool for accessing preventive diagnostics, taking it easily to places where others could not go.

D-Heart is an Italian startup we have already talked about, as it was one of the three winners of the 2016 edition of Open-F@b Call4Ideas by BNP Paribas Cardif , after which it started a collaboration with the Company and became a partner of the health ecosystem of the insurance group (link to the article on Digital Week).
Since several years, BNP Paribas Cardif as one of the top ten insurance companies in Italy, has embraced the philosophy of ‘preventive insurance’, innovating its services and its offer to support its customers in preventive care and well-being. The promise of insurance to the client is no longer “I’ll pay you ’cause you got sick”, but “I’ll do my best to make you healthy”.


BNP Paribas Cardif has promoted the creation of the healthy corner, developed with Aubay, a digital service company: a private area where health check-ups can be carried out autonomously thanks to connected IoT tools. “Thanks to D-Heart, chosen by BNP Paribas Cardif in its Open-F@b Call4Ideas path for start-ups, when a person enters the healthy corner, they are guided by an app on a tablet to correctly set the electrodes and autonomously perform an electrocardiogram,” said Andrea Veltri – Deputy CEO Digital Transformation of BNP Paribas Cardif. And more. “It is possible to send the results, with prior consent, to a doctor of the affiliated cardiology centre who will provide the report in less than fifteen minutes. We want to allow people to access a cardiologist even miles away and get the diagnosis in real time. Simplifying preventive diagnostics allows us to monitor ourselves more often and then target our lifestyle or immediately react to the first warnings. This is the change and the new role of insurance”, adds Veltri.

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