Digital transformation is nowday a widespread expression. Such is common among the insiders, to be considered as a buzzword like many others, going to disappear more or less rapidly like any other. This would be a mistake. The impact of digital technologies on business is much bigger than anyone could imagine the days when surfing the Internet or develop apps for mobile phones was just an emerging activity. The shock wave does not spare anyone, and the effects have not been fully occurred yet. This is now clear to every smart entrepreneur and manager with a vision going beyond the quarter…
EconomyUp, two years ago, on its debut, claimed it would become a meeting point between the vibrant world of startups and the traditional economic structure. “Such a melting-pot can only give good results at all: those entering the business now has vision, enthusiasm, free thought, veterans instead, bring experience, relationships, markets”, we said. That meeting area has been pinpointed and filled with the daily tale of startups and established firms able to put themselves on the line seizing the opportunities of disruption. The result is the discovery that startups are only the most evident and exuberant expression of an innovative process involving everyone, from the internal management of a company to its suppliers, where everyone is a leader.
Now is the time for a new sector, the first devoted exclusively to a specific industry, insurance: it’s InsuranceUp, born in partnership with a group that has decided to face fearlessly the challenges of the digital transformation, Cardif Italy, a company of BNP Paribas Group. The aim of InsuranceUp is telling about past, present and future changes in the insurance sector thanks to the large trends running through the economy: the Internet of Things, Big Data, Smart Home, Connected Car, Sharing Economy. In a nutshell, the desire is to give room for innovation that involves organizations, processes, products, consumption and distribution patterns. We’ll do this by offering data, scenarios, case histories, startups, analysis and opinions.
The concept of risk will be no longer the same, perception and need for protection are going to change. Accordingly business models will have to evolve, from the construction of the products up to the choice of distribution and sales channels. The network and digital technologies have changed the relationship between companies and customers, who have much more power than before. The ability to collect and manage amounts of data once unthinkable is leading to greater predictive power and therefore early management of risks and opportunities. The increase of the connection, not only between devices and people, but also among items, will lead to new risks and new opportunities. InsuranceUp day by day will show who and how is ready to face successfully the new natural selection, more and more digital.
