Artificial intelligence on the agents’ side, here’s Namu’s deal

The Italian startup, recently awarded at the Italy Insurance Forum, is a hi-tech company which develops solutions based on machine learning and artificial intelligence to improve sales and marketing. This is the proposal to the insurance industry

Published on 30 Apr 2018

Thinking about artificial intelligence applied to the insurance industry brings to mind “the end of the agents” and the automation of the relationship with the customer? Let’s take a look at Namu, an innovative Italian startup resulting from the partnership with the holding company Call2Net Spa, which develops artificial intelligence solutions for companies, including insurance ones.

Among Namu’s most popular solutions at the moment there is Anima, a smart application able to support the agent from the generation of opportunities to the commercial closure, allowing to ease and automate many stages of business processes. Artificial intelligence that does not undermine, but simplifies, the human relationship between the Company, in the form of its agents, and customers.

The insurtech startups we often talk about are aimed at innovating the customer experience in a fully digital key (the favorite of Millennials), many new types of on-demand policies are sold through apps, completely eliminating the role of agents. However, not everyone is persuaded that agents will completely disappear, neither in the business sector nor in the consumer one, since there are different types of policies whose underwriting requires human relations. If taking out a “quick” travel policy can be convenient and easy, comfort and speed undoubtedly fall into the background when taking out a life insurance policy.
Namu believes in the “phygital”, i.e. in hybrid models between the physical and digital worlds. It has been awarded at Italy Insurance Formu 2018 thanks to its work on digital and innovation. “We are very excited about Namu’s successes, which confirm our vision of change. This year we will work together to create new standards in the insurance industry and beyond.” said Alessandro Minetti, CEO of Call2Net Spa, the company that first trusted Namu by financing and supporting its product development.
Alberto Baccari, CEO of Namu, explains the value proposition of the company. “Namu is connecting the physical world (distribution network) and the digital environment (AI Applications), enabling companies to make a real Phygital transformation. We are committed to generating and selecting the best business opportunities for the agent by providing support in all business processes through to conversion. We want to enhance its strengths by relieving it from operations that are time-wasting and demotivating, such as scheduling, selecting opportunities, creating reports, updating management systems, etc. Il Our hybrid process driven by AI approach and over 10 years of experience in the sale of insurance products have allowed us to win the Italy Insurance Award 2018 and, above all, to start projects with leading companies in the relevant sectors.”
How is artificial intelligence for the insurance industry?
Artificial Intelligence is one of the technologies with the greatest impact in the insurance industry. In its purely IT aspect, it includes the theory and techniques for the development of algorithms that allow machines (typically computers) to show an ability and/or smart activity, at least in specific domains. The activities and capabilities of Artificial Intelligence include machine learning, planning, and cooperation between intelligent agents, both software and hardware (robots); the understanding and processing of natural language (Natural Language Processing); the simulation of the vision and interpretation of images, as in the case of OCR or facial recognition.
Artificial intelligence is the most important technology today for the insurance industry, as it is the founding and enabling one of a number of other technologies, such as driverless car, robo-advisors, chatbots, search engines, analytics, etc.
According to Bernard Marr, international strategy consultant and essayist of several best sellers and author of a number of articles published in various newspapers including Forbes, The Times, The Guardian, The Financial Times and the Wall Street Journal: “The insurance industry relies on data analysis and information projection over time. For this reason, AI is a strategic development asset, transforming the quality of the organization and services offered by the companies. The insurance industry relies on data analysis and information dissemination over time. For this reason, AI is a strategic development asset, transforming the quality of the organization and services offered by the companies”.
From insurance consulting to transaction management, from help desk to CRM, there is no area unaffected by the new digital tools.
Namu is positioned in the field of CRM – customer relationship management – like another Italian startup called Sellf, whose founder told us his considerations on the “insurance agents” topic in this article, listing the reasons why brokers are not expected to disappear (not even due to AI) at least in a short time.

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