MIA – Miss In Action: the deadline for the female entrepreneurship call is January 20th

The call launched by Digital Magics and BNP Paribas Group aims to support women’s entrepreneurship and innovation. The best 4 projects will join the acceleration program which includes the development of a prototype (MVP) together with the funding partner

Published on 19 Jan 2019

MIA – Miss In Action, a project promoted by Digital Magics, the most important incubator of digital startups “Made in Italy” operating throughout Italy, BNP Paribas International Financial Services, BNP Paribas Cardif, Findomestic, Arval Italia and BNL Gruppo BNP Paribas, with the support of the Municipality of Milan, aims to foster and promote the participation of business women in the innovation industry.

Launched last November, the call involves the identification of four innovative Italian companies, startups or SMEs, founded by women or with a corporate structure consisting of at least 50% female members. Projects can be filed up to January 20th, via this link.

There is no “pink bond” or specific requirement regarding the solution or the technology used: ranging in all areas of digital transformation, it will be interesting now for a group like BNP Paribas working in financial services, where nowadays blockchain, artificial intelligence, smart mobility, internet of things, big data, e-health and smart home are key drivers.

The selected companies will be given access to the acceleration program, to be held in Milan at Digital Magics, divided into three different phases covering a five-month period: training and development of the product and service, creation of a prototype (MVP) and a final event with investors.

The 4 winning projects of this first edition will be shortlisted by a team of leading Italian experienced experts with outstanding reputation in the innovation sector; together with the management of Digital Magics and the companies of BNP Paribas Group sponsoring the event, the latter will choose the winning business ideas while supporting the startuppers throughout the acceleration process to foster their growth. We are talking about: Anna Amati, Vice President of META Group and partner of IAG; Paola Bonomo, Business Angel; Frieda Brioschi, entrepreneur and Professor at IED; Roberta Cocco, Councillor for Digital Transformation and Civic Services, Municipality of Milan; Alessandra Gritti, Managing Director of Tamburi Investment Partners; Sandra Mori, President of Valore D and Data Privacy Officer at Coca-Cola Europe; Valentina Parenti, Co-Founder and General Manager of Gamma Donna and Fausta Pavesio, Business Angel and Investor Board Member Smartup Capital.

Applications must be sent by January 20th via the registration form at: www.missinaction.it

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