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Micropolicies, Neosurance brings its technology to US

The Italian insurtech startup is launching its expansion plan in the United States and is gearing up with the entry into its global team of a veteran of marketing, John Murray, whose task will be to forge partnerships with the Companies

29 Oct 2018

Neosurance aims to reach in the coming years a user base of over 30 million users. That’s why it has recently established a subsidiary in the United States and has activated its commercial activities directly on site, naming a new Vice President, John Murray , who will lead the business development in the US.

“After the unmatched experience of the last year with the accelerator of Plug and Play Tech Center, Silicon Valley, we are ready to launch Neosurance in the U.S. market”. This is how Pietro Menghi, CEO of Neosurance, announced in a press release the great step of this insurtech startup born in Italy, a very important challenge given the high competitiveness of the overseas market.

Therefore the company has already strengthened with John Murray in its global team as Vice President of Business Development in the US, a veteran of global marketing with over 15 years expertise in implementing and leading B2B and B2C projects in digital strategy, e-commerce and business development for Fortune 500 companies and startups in the insurance, financial services, health, cleantech and home services sectors.

“With his mix of insurance and technological knowledge and his network of contacts, John is the perfect professional to implement growth plans in the U.S. and beyond” said Menghi.

“Together with our new team member and John Murray’s proven expertise, we are trying to bring instant insurance technology dedicated to app and web-based communities to the U.S.,” added Neosurance co-founder Andrea Silvello. “The platform has been perfected over the past year and is much easier to integrate into any digital customer journey (mobile and web)”.

Neosurance is a startup founded in 2016 by Andrea Silvello and Dario Melpignano, with excellent results.

We first talked about it on InsuranceUp in 2016, on the occasion of their success at the Insurance IoT Europe Awards 2016 and then upon joining one of the world’s leading startup accelerators, PlugandPlay.

The company also carried out significant capital increases, for an overall amount of about €1.7 million.

Neosurance bases its business, currently aimed at insurance companies, on its own technology, fully developed in Italy. It provides insurance companies and communities with a customer insight and profiling platform to support sales of micro policies through push notifications on smartphones, when and where these need to be. By analyzing and expanding the context, behavioral and emotional data of customers over time, Neosurance is able to identify the right time and potential need specific to the individual customer who can choose to activate the policy with a few clicks on the screen.

Pietro Menghi in this interview: “We connect insurance (including reinsurers and brokers) with digital communities of users, consisting of apps and websites, interested in conveying insurance proposals that are attractive to the end customer as tailored to specific needs: an insurance, typically temporary, useful just for when and where the user is; an insurance whose conditions are clear and transparent for all; an insurance that can be purchased with just a few clicks on smartphone, and immediately active.”

One of the most interesting aspects for insurance companies is the maximum scalability of the solution: once the “instant” insurance product has been designed and full digital processes have been developed, the selling proposal can be transmitted by virtually all the digital communities interested in that specific use case for which that insurance product has been designed, without having to modify anything in the product or process.

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