Innovation has always been the main thread of Open-F@b Call4Ideas, the Open Innovation project of BNP Paribas Cardif developed in partnership with InsuranceUp – Digital360. In the 2020 edition it is even more so. The pandemic has brought about a change in the way we live, work, move and study, a change in our mindsets. It has changed the scale of values and the perception of security. Reference is made to a “new normality“, combining crisis, change and opportunities where digital technologies play a key role. BNP Paribas Cardif plans to go further and launch a challenge for the Next Normal, the topic of Open-F@b Call4Ideas 2020, to seek innovative approaches to the emerging needs of our near future.
The aim is to gather ideas and solutions likely to foster a sound and lasting recovery, unlock the best potential of our country and create a new development model suitable for the upcoming challenges.
“Many aspects of our lives will be different in the near future, from health to mobility, from home and digital environments to financial management,” said Roberta Avanzini, Head of R&D at BNP Paribas Cardif. “We face both a challenge and an opportunity to rethink our daily lives together. That’s why the innovators who will participate in Open-F@b are expected to surprise us with their ideas”.
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Open-F@b Call4Ideas 2020: areas of interest
The Call4Ideas Open-F@b 2020 BNP Paribas Cardif is looking for ideas, products, solutions to social impact and innovation potential in a range of daily life situations. Here they are:
HEALTH: solutions with a new approach to health and the use of technology. Focus on the new needs arising during the pandemic and the opportunities offered by digital services for personal, family and pet caring.
DIGITAL LIFE: solutions to support all generations in the use of digital technologies, leading us to discover new ways of daily life, such as distance learning, home office, e-commerce and increasingly different ways to communicate.
WELFARE: solutions able to increase the quality of life of employees and their families within the working environment but also at home.
HOME: innovative solutions for what has become the shelter during the health emergency: our home, providing greater safety, comofort and life quality.
MOBILITY: solutions that thanks to technology can provide the right balance among safety, efficiency and sustainability in the mobility of people and things.
SECURITY: solutions that, in a growing digitalisation moment, can guarantee connection and interaction in the utmost security, with regard to privacy, reputation but also the protection of physical and digital assets.
SAVINGS: solutions allowing a more aware, dynamic and secure management of money, investments and savings.
Benefits for those joining Open-Fa@b Call4Ideas 2020
Open-F@b Call4Ideas is a great opportunity for all innovators. The winners will be supported by BNP Paribas Cardif’s R&D team in the development and implementation of their project taking into account the needs of both the market and the Company. The finalist projects will also gain outstanding international visibility: will be submitted to C Entrepreneurs Fund, BNP Paribas Cardif’s venture capital fund, designed with Cathay Innovation to accelerate the company innovation through early-stage start-up investments, and will be included in the Open Innovation Scoop platform of the International Financial Services hub of BNP Paribas Group, for sharing, managing and promoting cooperation with startups.
Thanks to its real support to startups in their development path, in recent years the Company has launched and supported many important projects with a number of startups in previous editions, such as Amodo, D-Heart and MABASTA.
“New journey, new era is the underlying message of the 2020 edition of Open-F@b Call4Ideas”, added Roberta Avanzini, “as we are on the way to a new era in our social and economic life: the landing line will certainly be better if we can reach it together, driven by innovation”.
The phases of the contest
July 6th to September 30th, applications can be submitted on the specific web platform.
After an initial online selection by a panel made up of BNP Paribas Group executives and BNP Paribas Cardif, university digital technology professionals and experts, the selected start-ups will put forward their ideas in a digital battle. After viewing project abstracts and a short video presentation, users will then vote online for startups to present their innovative ideas at the final event at the end of November.
Open-F@b Call4Ideas is once again an important and long-awaited event for all Italian and foreign innovators. The success of the six previous editions of Open-F@b Call4Ideas – with over 350 applications, half of which came from abroad, 70 innovative ideas, partnerships and projects for a total investment of around one million euros – is in line with BNP Paribas Cardif’s commitment to seeking an innovation focused on people and giving real value back to the entire community, from customers to employees and other stakeholders. An innovation based on inclusion, sharing, substance and know-how sharing, which can also break new ground in the way insurance is delivered.
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