Digital health: the men’s choice

One Italian in four relies on apps and tech devices to monitor their own health. MioDottore, the platform for booking medical visits, has surveyed the situation, showing a curious dualism between the behaviour of men and women, the former fearing the doctor and relying on apps

Published on 20 Oct 2019

Barbara Bosco


Health is a topic that certainly concerns everyone and it is also an area where digital transformation is increasingly important, contributing to medical research on the one hand and making it more accessible on the other. Digital health also makes it easier for people to do something very important to stay healthy, but difficult to put into practice: prevention. Thanks to a number of devices and an outstanding amount of apps on their mobile phones, today everyone can take care of their well-being on a daily basis by monitoring nutrition, working out more fitness, checking vital parameters, dealing with insomnia and back pain, just to mention a few of the most common functions. MioDottore, a leading platform in Italy and worldwide specialised in online booking of medical visits and part of DocPlanner group, has carried out a nationwide survey to understand upcoming trends and unveil individuals’ health habits. 

The survey showed first of all that 94% of Italians usually take care of their well-being and are very sensitive to prevention. 

More than 25% of Italians (26%) use technology to verify their physical condition: 8% choose specialized applications, while 7% wear health equipment and 11% browse the web. 

Another interesting result came out from the survey is that in Italy, men are afraid of visiting their doctors and prefer health apps as well. 

In Italy, even when it comes to health, men and women behave very differently. Instead of going to the doctor, the former prefer to find out about their physical condition through technological devices, ad hoc apps and online checks (33%), mainly in the age group 18 to 45. Women, on the other hand, prefer to book specialist medical examinations (82%), in order to talk directly with an expert and personally check the steps necessary to investigate their own health. 

The digital health trend 

According to Frost & Sullivan, the global digital health market is expected to reach an estimated $234 billion in 2023, up from an estimated $147 billion in 2019. It is a complex market where technological innovation by tech companies, time to market, user acceptance and integration into public and private health services play a key role. 

Furthermore, according to Frost & Sullivan in 2020 investments in Artificial Intelligence will slow down by 50%, as priority will be given to real applications of technology; investments in Cyber Security and Big Data will instead increase, as well as in Digital Therapeutics and so-called femtech (technologies for digital health for women), telemedicine and services for corporate welfare. 

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Barbara Bosco

Giornalista pubblicista e web copywriter, lavora soprattutto per stampa specializzata, web e collabora con agenzie di stampa e di comunicazione.

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